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Shiseido: Pureness Technology
Pureness skincare incorporates three important technologies developed through Shiseido's latest research.
- Shiseido's exclusive oil-absorbing powder is porous, it's superb for absorbing oil and keeping skin shine-free. At the same time, the powder's perfectly spherical-shaped particles disperse light in a way that minimises the appearance of pores for smoother-looking skin.
- The fresh, relaxing, green-based floral fragrance of Pureness wasn't created just for the sensual pleasure, it adds to the skincare. It has a calming effect on both the mind and the skin-especially important as the body actually produces more oil when you're stressed.
- Now moisturizing goes a step beyond merely adding moisture to the skin. While supplying that vital moisture, Hydro-Balancing technology also promotes the skin's ability to moisturize itself. Palo Azul, Shiseido's exclusive Mexican botanical, enhances the skin's own built-in Natural Moisturizing Factor. Palo Azul is combined with other humectants in Hydro-Balancing Complex, to give your skin maximum hydration and to improve its protective barrier function.
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