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Shiseido: The Skincare Technology
Our discovery that caring for the basement membrane is the key to resolving signs of early aging has opened up a whole new arena in anti-aging skincare.
The basement membrane acts as the connector between the dermis and epidermis. The integrity of this membrane is essential to the dermal-epidermal communication that is the key to beautiful and younger-looking skin. When the basement membrane is strong, it helps skin remain soft and moist, enhances elasticity and resilience, and helps cell turnover.
When skin is subjected to external stresses, the basement membrane is damaged and communication breaks down, leading to signs of premature aging.
The goal in caring for the basement membrane is to build healthy-looking skin overall. A healthly functioning basement membrane ensures your skin is in peak condition and looks firm, supple, and younger longer.
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