The Makeup: Hydro-Powder Eye Shadow

Formulated with W/O solid emulsion to maintain fresh colour all day long

Sparkles that overflow in a steadfast glaze of colour, an unprecedented dewy texture, and a cool sensation - all made possible through W/O solid emulsion formula. By scientifically blending water, moisturizing ingredients, and pearl particles into an oil base, this innovation technology delivers a moisturizing effect instantly and on contact to guarantee long-lasting colour. Long considered an impossibility, the collective expertise within Shiseido has made such technology a reality. After wide research, The Makeup uniquely applies this formula to eye shadow creating Hydro-Powder Eye Shadow, another world-first. Translucent pearl particles have also been added for extra shimmer and depth.

W/O Solid Emulsion Formula Mechanism